| Abstract: |
This study explores the evolving patterns of information-seeking behavior among residents of Haryana, India, during the digital transformation era. The research examines how traditional methods of information acquisition have shifted towards digital platforms, with a focus on understanding the demographic, socio-economic, and technological factors influencing these changes. Using a mixed-methods approach involving questionnaire surveys (n=385) and interview data from urban and rural areas across five districts in Haryana, this study investigates the preferences, challenges, and outcomes of digital information-seeking behavior. The findings reveal that mobile internet dominates information access, with 751.5 million internet users in India and a 52.4% internet penetration rate as of 2024. Results indicate that social media platforms (78.3%), search engines (89.7%), and educational websites (56.2%) are the primary digital information sources, while traditional libraries and print media usage has declined to 23.4%. The study identifies significant disparities between urban (82.1%) and rural (54.3%) digital literacy rates in Haryana, highlighting the need for targeted digital inclusion initiatives. Key barriers include network connectivity issues (67.2%), language preferences (45.8%), and lack of digital skills training (38.9%). The research contributes to understanding regional digital transformation patterns and provides recommendations for policymakers, educators, and technology providers to enhance digital information accessibility in North Indian states. |
