| Abstract: |
The influx of AI is changing the face social media from a content creation, targeting and moderation standpoint with updates across major platforms. This has dramatically boosted efficiency and engagement through the strength of AI with personalized user experiences, advertising strategies optimization and content management automation. However, AI also brings with it significant challenges such as bias, echo chamber formation and creation of new rumors. And of course, time and privacy are the complicating factors — (broader concerns also. arise) about how our faces can be used to track us through the world against job prospects or even from public protests. How to address these challenges, as well harness AI capability is critical in the fast-changing social media landscape where maintaining trust and ethical standard amidst respecting users' privacy are primary concerns. |
